Who Coaches the Coach
A coach's state can shape an entire team. Yet most performance systems measure the athletes and leave the person guiding them almost invisible.
Every other module in the SportsFlow battery measures the athlete. This one measures the person standing on the dock with the stopwatch.
I have been that person for most of my life. Coaching, teaching, and for many years also being a caregiver at home. I know what it is to have nothing left at the end of a day and still have to be the steady one in the room. I also know what it does to the people around you when you are running on empty and pretending you are not. They feel it before you admit it.
The difficulty is that being needed can become hard to tell apart from being valued. You begin to measure your worth by how much you can carry, how rarely you ask for help, and how reliably you stay available. Eventually the people depending on you receive your competence without ever seeing your exhaustion.
This Inquiry is about the seventh module, called The Coach. It exists for two reasons. The first is that coaches are people, and their wellbeing matters for its own sake. The second is more practical. A coach's state can shape the readings of everyone they coach. If you measure eight athletes and ignore the one person all eight are responding to, you risk misreading all eight.
Module brief · The Coach technical brief
- Where it sits
- The one module about the coach. The coach is the respondent, and by default the only viewer.
- What it measures
- The coach's confidence in the work, their style, their load, their purpose, and their side of the relationship with each athlete.
- Why it matters
- Coaches shape the daily experience of everyone they coach, and they are rarely asked how they are. In one study, athletes saw coaches higher in emotional exhaustion as giving less instruction and support. Coach load, style and purpose are worth measuring for the coach's own sake, and because a group often takes its tone from the person leading it.
- How it measures
- Six instruments, 109 questions: This Week, What You Can Do, How You Coach, The Load, The Other Side and Why You Coach. Controlling behavior is reported separately. Clubs see only aggregates of five or more coaches, never names.
- What the science supports
- Coaching efficacy (Feltz et al., 1999). Autonomy-supportive coaching (Mageau and Vallerand, 2003). Controlling coach behaviors as a distinct construct (Bartholomew et al., 2010). The dimensions of burnout (Maslach). The 3+1Cs of the coach-athlete relationship (Jowett).
- What is SportsFlow's own
- The instrument wording, the index weights, the separate Control reading, the athlete-coach gap score and the hypothesis that coach capacity moves before the group's. The Load is not the Maslach Burnout Inventory.
- How athletes and coaches use it
- The coach sees their own capacity against their own line, early. A gap with one athlete prompts a conversation. A club sees a program-level signal, not a person.
- Limits
- Confidence is not competence. Control is likely under-reported. "Never an employment input" is enforceable inside the product, not outside it.
- Why we built it
- Because everything else measured athletes and left the person guiding them invisible. The coach also gives the athlete's view of the relationship a second side.
The coach goes first
The coach goes first. The group follows
The figure shows a pattern the battery is designed to look for. A coach's capacity falls slowly across a season. A few blocks later, the group's connection starts to slide. Every individual athlete reading looks like an athlete problem. One is withdrawn. One is irritable. One stopped coming to the social things.
The instinct is to fix them one at a time. More check-ins. More conversations. More time. The battery's reading for this pattern is blunt: do not fix the athletes. A squad-wide fall with a loaded coach is one finding about the program, not eight findings about people. Intervening athlete by athlete can make it worse, and costs the coach the time they least have. Often, the thing that moves both lines is the coach's own load.
This is a hypothesis. Coaching research shows that how a coach behaves and how athletes feel are linked. The specific sequence in the figure, the coach's capacity falling first and the group following a few blocks later, is the battery's working assumption, not a measured result.
Three questions about a coach
The Coach module is built around three plain questions. The coach answers them. By default, nobody else sees the answers.
Does the coach have the capacity to do the work? Part of that is confidence: how capable you feel at teaching technique, motivating people, leading in competition, which the research calls game strategy, and shaping character: the four areas Deborah Feltz's research has mapped since the late 1990s. Confidence is not competence. Nothing in this app knows whether you are a good coach. It knows how capable you feel. In Feltz's original study, her own published scale for that feeling predicted coaching behavior, athlete satisfaction and winning percentage. SportsFlow's version has not been tested that way. The other part is load: how much you have left. That follows the three classic parts of burnout described by Christina Maslach. Exhaustion. A growing distance from the people you serve. A fading sense of being effective.
Does the coach have the freedom and support to do it well? This is about style and setting. Are you able to give athletes a real say, explain the reasons behind what you ask, make expectations clear and stay involved in their lives? That draws on Geneviève Mageau and Robert Vallerand's motivational model of coaching: autonomy support, together with structure and involvement. It also asks about the setting around you. Do you have a say in how the program runs? Is your work seen? And it asks about the relationship with one athlete at a time, from your side.
What happens to the coach when the workday ends? Do you have time that is genuinely off? Do you sleep in season? Is there anyone to talk to about the job? Can you see yourself doing this in five years? Most measures of coaching stop at the edge of the field. This one does not, because most of what wears a coach down happens after the session ends.
Those three questions run through six instruments, named in the brief above. The load instrument, The Load, is scored as capacity, so a falling number is a rising load. It is not the published, licensed burnout inventory, which remains the reference standard, and should never be reported as that.
How the coach's index is built
Wellbeing, effectiveness and perception
Three things get blurred whenever coaches are measured, and keeping them apart is most of what makes this module safe to use.
Coach wellbeing is how the coach is holding up. Coaching effectiveness is whether athletes actually develop. Athlete perceptions are how athletes experience the coach. They are related, and they are not the same. A coach can be exhausted and still effective for a while. A coach can be thriving and have athletes who quietly feel unheard. And a coach's confidence in their own skill tells you how they feel about the work, not how good the work is.
Three things that are easy to confuse
| Aspect | What it is | Where it comes from | What it cannot tell you |
|---|---|---|---|
| Coach wellbeing | How the coach is holding up: load, recovery, purpose | The coach's own answers | Whether the coaching is good |
| Coaching effectiveness | Whether athletes develop, improve and stay | Outcomes over time, and people who watch the coach work. Not this module | How the coach feels |
| Athlete perceptions | How athletes experience the coach and the relationship | The athlete's Working Bond answers, in the Connection module | What the coach intended |
For a club, the point is simple. A falling wellbeing reading is a reason to protect a coach's time, not a verdict on their coaching. Effectiveness still has to be judged the old way: by what happens to athletes over seasons, and by people who watch the coach work.
What each coach reading can and cannot tell you
| Reading | It can tell you | It cannot tell you |
|---|---|---|
| Confidence (What You Can Do) | How capable the coach feels in four areas of the work | Whether the coaching is good. Confidence and skill are different things |
| Style (How You Coach) | How the coach believes they give athletes a say, structure and involvement | How athletes experience it. That lives in their own answers |
| Control | Whether the coach recognizes controlling habits in themselves | How often those habits really happen. Self-rating likely under-counts them |
| Load (The Load) | How much the coach has left, against their own line | A burnout diagnosis. It is not the Maslach Burnout Inventory |
| The gap (The Other Side) | How far apart two accounts of one relationship are | Who is right, or what the disagreement is about. That needs a conversation |
| Purpose (Why You Coach) | Whether the coach still sees why they do this, and whether the setting supports it | Whether they should stay in the job |
Control is not the absence of support
One reading in the style instrument, called How You Coach, never enters the score. It is called Control.
For a long time, coaching research treated controlling behavior as simply the opposite of autonomy support. If you were not supportive, you were controlling. Kimberley Bartholomew and her colleagues argued it is more complicated, and built a scale to test it. Controlling behavior is its own thing, with its own structure, and a coach can score high on both. You can give athletes a real say most of the time and still, under pressure, reach for intimidation.
Four ways of controlling people, and what they look like on a Tuesday
| Dimension | What it looks like |
|---|---|
| Controlling use of rewards | Attention, praise or time given out to get compliance |
| Negative conditional regard | Warmth withdrawn when someone does not perform or obey |
| Intimidation | Yelling, belittling, threats, humiliation in front of the group |
| Excessive personal control | Reaching into parts of an athlete's life that have nothing to do with the sport |
So in SportsFlow, Control sits next to the coach's score, never inside it, and a higher number is the warning. If you folded it in, a highly supportive coach with an occasional controlling streak would read as average, and the streak would disappear.
There is a second honest thing about this reading. It is the domain most likely to be under-reported. Coaches, like everyone, see themselves kindly. I have certainly told myself I was being firm when I was being short. The screen says so plainly rather than pretending to correct for it. A measure that admits its own blind spot is more trustworthy than one that claims not to have one.
A measure that admits its own blind spot is more trustworthy than one that claims not to have one.
Two accounts of one relationship
The relationship between a coach and an athlete is one of the most studied relationships in sport. Sophia Jowett's framework, described in No. 04, adds a fourth idea to trust, commitment and working well together: co-orientation, whether the two of you see the relationship the same way.
That fourth idea is the hard one to measure. In the Connection module, the athlete answers twenty questions about their working relationship with their coach, called The Working Bond. On its own, that is only one side of a two-person thing. The usual research fix is to ask both people and compare. The problem is that comparing means someone sees someone else's answers.
Two accounts of one relationship
The Coach module solves it this way. The Other Side mirrors The Working Bond item for item. The coach answers the same twenty questions about the same relationship. Neither person ever sees the other's answers. Both see one number: how far apart the two accounts are. No direction, so nobody knows who rated it higher. No items, so nobody knows which question split them.
That number is a prompt for a conversation. It is meant for the coach who believes a relationship is fine for two years while the athlete has been quietly unhappy since the first spring. It is never routed to either person as evidence about the other.
There is one more safeguard. With a very small group, even a single gap number can get close to identifying someone. So the gap is suppressed below a minimum group size. Privacy rules that work for a squad of twenty can leak in a squad of four.
Even a gap number has limits. Someone who knows their own answers can sometimes work backward toward the other's view, and a gap can change how a relationship feels the week it appears. My view is that both people should opt into the comparison, either should be able to withdraw, and the gap is better shown as a band, close or far apart, than as a precise number. Those are open design questions, not settled features.
Not an appraisal
Any measure of a coach raises an obvious fear. Will the club use it to decide who keeps their job?
The product says no. Coach readings are never an employment input. That rule is stated on the coach's own screen and in the club agreement. It has limits, though. It is enforceable inside the product. It is not enforceable outside it. A club that wanted to misuse it could try.
That is exactly why everything in this module defaults to nobody. Not the club, not the athletes, not the performance director. Coach readings reach a club only as an aggregate, only when five or more coaches sit behind it, and never with a name attached. A coach can choose to share more. Nobody can ask them to.
How coach data is kept out of appraisal
| Protection | What it means in practice |
|---|---|
| Default to nobody | Every coach reading is visible only to the coach unless they choose to share it |
| No request button | There is no way for a club, director or athlete to ask a coach for their readings inside the product |
| Aggregates only, five or more | A club sees program-level averages only when at least five coaches sit behind them, never with a name |
| The gap never travels | The difference between a coach's and an athlete's account of their relationship is shown only to those two people |
| Not an employment input | Stated on the coach's own settings screen. SportsFlow's position is that it also belongs in writing in every club agreement |
| Your data, your exit | A coach can export or delete their own readings |
Here is how that would need to work inside a real organization. These are recommendations for clubs. Only the product behavior in the table above is built.
Keep the readings out of appraisal. A coach's review should rest on evidence the club already gathers openly: results, observed sessions, and feedback collected through its own process. The readings are not a third source to be quietly consulted. The simplest safeguard is a sentence in the club agreement saying that nobody involved in appraising coaches may request, receive or use them.
Share outside the reporting line. A coach who wants help can show their readings to a mentor, a peer or a coach developer who has no say in their appraisal. Showing them to a line manager is different, because that person cannot forget what they saw. The product lets a coach share with anyone. The advice is to choose that person carefully.
Small clubs learn less, on purpose. The product shows a club no coach aggregate when fewer than five coaches sit behind it, so a small club sees nothing from the coach readings unless a coach chooses to tell them. That costs the club some insight. It is the price of keeping the data from pointing at a person.
Expect the hard case. In a club where the head coach is also the employer, no setting fully removes the pressure to share. The protection there is the written agreement and the club's culture, and neither can be enforced from inside the software.
A system that asks coaches to disclose exhaustion and then uses that disclosure against them has misunderstood its purpose. The measure has to serve the person before it serves the organization. Otherwise honesty becomes a professional risk, and people stop telling the truth.
Who coaches the coach?
In most clubs, the honest answer is nobody. Coaches are expected to be endlessly available, endlessly patient, and endlessly fine. They are thanked at the end-of-season dinner and otherwise mostly noticed when something goes wrong. One of the items in Why You Coach asks exactly that: "I am only noticed when something goes wrong." It is a sad item. A lot of coaches agree with it.
I do not think a questionnaire fixes that. But I do think a coach who can see their own capacity falling, early, against their own line, has a better chance of doing something about it before the group pays the price. And a coach who sees a gap with one athlete has a reason to have the conversation they have been avoiding.
The attention engine works the same way here as it does for athletes. One thing that moved against your line. One that is going well and needs no help. One held in reserve. A practice from the wisdom library rather than advice. Some of those practices are about rest. Some are about the oldest coaching question there is: why did you start, and is that still true?
What coaches carry home
The fourth domain in The Load is called Recovery, and it is the one that matters most to me. Do you have time away from this that is genuinely off? Do you sleep in season? Do you have anyone to talk to about the job?
Most coaches I know answer no to at least two of those. The job does not end when the session does. It follows you home in the form of the athlete who looked off today, the parent email, the selection decision you have to make on Friday, the program budget. Many coaches are also volunteers, or work another job, or are raising families, or caring for someone. The load is rarely just the coaching.
Recovery is not a luxury for a coach. It is the thing that keeps them able to notice. A depleted coach stops seeing individual people. That is the second part of burnout, the growing distance, And athletes notice when a coach is running down: in one study, coaches higher in emotional exhaustion were seen by their athletes as giving less instruction and support. The single most useful thing a club can do for its athletes may be to protect its coaches' days off.
This is also why the module's weekly check-in includes a question that sounds almost too simple: was I able to put it down away from the club this week? A coach who answers no for a month is not lazy, weak or failing. They are running a system with no off switch, and no system runs that way for long. The answer is not more resilience training. It is a real day off, protected by someone other than the coach.
Where this stands: the structure described here is designed and built. The item wording, thresholds and patterns are still being tested, and none of it is yet a validated finding.
The Coach module
Six instruments and 109 questions: This Week, What You Can Do, How You Coach, The Load, The Other Side and Why You Coach. Together they cover capability, style, load, purpose and the relationship from the coach's side. Control is reported separately and never hidden inside a total. The Other Side supplies the missing half of the athlete's Working Bond without anyone seeing anyone's answers. Everything defaults to nobody, aggregates only at five or more coaches, and is never an employment input.
The best coaches I have known were not the ones who never got tired. They were the ones who noticed when they were tired, said so, and let someone else carry the boat for a day. That is not weakness. It is the thing they were trying to teach their athletes all along.
We ask coaches to recognize when an athlete needs rest, reassurance or a different kind of challenge. Perhaps we should begin by asking who is doing the same for them.
Orion
Sources
- Feltz DL, Chase MA, Moritz SE, Sullivan PJ. A conceptual model of coaching efficacy: preliminary investigation and instrument development. Journal of Educational Psychology 91(4):765-776, 1999.
- Mageau GA, Vallerand RJ. The coach-athlete relationship: a motivational model. Journal of Sports Sciences 21(11):883-904, 2003.
- Bartholomew KJ, Ntoumanis N, Thøgersen-Ntoumani C. The controlling interpersonal style in a coaching context: development and initial validation of a psychometric scale. Journal of Sport & Exercise Psychology 32(2):193-216, 2010.
- Maslach C, Schaufeli WB, Leiter MP. Job burnout. Annual Review of Psychology 52:397-422, 2001.
- Jowett S. Interdependence analysis and the 3+1Cs in the coach-athlete relationship. In Jowett S, Lavallee D (eds), Social Psychology in Sport, pp. 15-27. Human Kinetics, 2007.
- Price MS, Weiss MR. Relationships among coach burnout, coach behaviors, and athletes' psychological responses. The Sport Psychologist 14(4):391-409, 2000.
- SportsFlow Coach module documentation, CurioCore, 2026.